|  Nisa-Today's
is the UK's largest buying group for independent retail
and wholesale companies. Its commercial objective is
to negotiate the lowest cost price of products and provide
the most efficient supply chain for its member companies,
by strategically using their combined turnover powerbase.
The
'Nisa' organisation was formed in 1977 as the 'Northern
Independent Supermarkets Association' within the retail
industry. There are now in excess of 475 members operating
over 5,000 stores making up the Nisa retail business.
Included are some of the largest independent retailers
such as Budgens, Costcutter, Jacksons &
Bells Stores. Additionally, Nisa-Today's is rapidly
developing its own store package that will allow participating
members to benefit from a nationally-recognised image.
Furthermore,
in 1987, following the merger of the Target and NIWA
(Northern Independent Wholesale Association) groups,
the 'Today's Group' was formally launched. Now the 'Today's
Group' has over 330 wholesale companies with more than
375 depots throughout the UK.
2003
saw the launch of a new corporate image that is being
extended across all areas of the business, including
the fascia programme. All new retailer fascias will
carry the Nisa-Today's logo within the design. Three
clear options are available for Nisa members - Nisa
Metro, for high street/city centre sites, Nisa Local
for 'chimney pot' locations and Nisa Extra for larger
convenience stores. The Today's Group will also have
a number of new retailer fascia options available for
its customers soon.
The
Group operates rapidly expanding distribution operations
with ambient & licensed products being handled at
2 units totalling 450,000 sq.ft. at Scunthorpe, North
Lincolnshire and chilled & frozen foods from a modern,
dual-temperature depot at Stoke-on-Trent, with 165,000
sq. ft. of warehouse space.
These
three warehouses form the backbone of the Nisa Today's
Central Distribution Service (CDS) package - a total
solution, providing trading benefits like reduced stockholding,
ease of delivery and simplified accounting to the group's
membership.
Nisa-Today's
also provides its members with a comprehensive support
package, including a wide own label range, store development
and consumer marketing campaigns. The Nisa promotional
leaflet campaign is currently distributed to 4.5 million
consumers every three weeks. The leaflets are personalised
to over 1,000 stores throughout the UK and have been
a major factor in the resurgence of the independent
sector, against the growing domination of the multiple
supermarkets. Similarly in the wholesale sector, The
Today's Group offers its retailer customers a consumer
mailout package within its V.I.T. (Very Important Trader)
Club, which has proved tremendously successful for smaller
stores.
In
2002, 'Nisa-Today's' achieved all its major trading
objectives and also managed to record its best ever-financial
results. It's this kind of progress that's seen 'Nisa-Today's'
go from strength to strength, with group turnover increasing
to a current figure in excess of £15 billion.
Providing
effective competition to the continually expanding multiple
sector is still a constant source of inspiration to
everyone at 'Nisa-Today's'.
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